
Could this be lunch?
The Nordic Workshop in Sensory Science was held at a spa resort in Snekkersten, Denmark, not far from the castle setting of Shakespeare’s Hamlet. Compusense exhibited at the event, providing us with an opportunity to connect with our clients as well as researchers and practitioners working in the field. This is our tangible show of support for the field of sensory and consumer studies in the Nordic countries. The theme this time was professionalism, with emphasis on the action words of the discipline: evoke, measure, analyze, and interpret.
The relatively small conference provides many opportunities for discussion, both public and private. I appreciated having chances to socialize, learn, and discuss professional and research interests, and this, along with workshop activities were certainly the highlight of the event. On the program, three presentations stood out for me:
Dr. Mari Sandell (University of Turku) gave an interesting talk that demonstrated relatedness between genotypes, PROP/PTC sensitivity, and food choice. PROP/PTC sensitive individuals experience bitter more intensely in many foods, which often translates into lower veggie consumption and heavier sugar use. These investigations underscore the complexity inherent in studying consumer preferences of where populations of interest might be quite heterogeneous in their sensory perceptions. I thought that her findings squared nicely with conclusions made by Dr. John Hayes (Penn State) at the recent Pangborn Symposium, who discussed bitter receptors and their relationship to healthy eating, as well as the importance of using a bitter substance appropriate for the study when screening potential assessors.
Chantal Gilbert (former Compusense statistician now with Campden BRI) had the dreaded early-morning- after-the-conference-banquet slot, with the added challenge of presenting statistics to non-statisticians (mostly). It’s been some time since I’ve had the opportunity to hear Chantal present, and true to form she gave a very engaging talk. The emphasis was on similarity testing, anova/regression, and the (mis-)interpretation of PCA biplots. Statistics is more than pressing a button on a piece of software, and she illustrated this nicely, pointing out several potential pitfalls.
Dr. Frank Meijer (DSM) discussed a specific ingredient formulation for a Japanese food which elicited the sensation of kokumi, a putative sixth taste. The sensation is well identified in Japanese society, and associated with thickness, roundness and balance, often arising after long processes such as stewing or cheese-ripening. It is often expressed alongside umami, and at a receptor level involves Calcium-sensing receptors on the tongue that respond to certain peptides (e.g. glutathione). This was one of those rare presentations that made me sit up and begin furious note-taking. Later, I discovered that his presentation will be among those available on the conference website.
There were other good presentations, but the only other one I will mention here was the banquet keynote by Thomas Raab, well-known popularizer of science in Denmark. His high-energy talk on the brain and the senses delivered a live version of television-quality edu-tainment, peppered with well-timed humour. Sometimes he poked fun at himself. Sometimes he poked fun at ants, who he says carry a living ant “kicking and screaming” to the burial heap based on a chemical cue (oleic acid) applied by a researcher. Sometimes he directed his humour, gently or pointedly, at us. His parting message: if we really want to be agents of positive change for a better and more sustainable world, we should use our knowledge to get people in the developed world eating insects instead of meat. Following that challenge, you might have expected chocolate crickets to be served for dessert, allowing our speaker to take a proper leadership role. I fear it was an opportunity lost for the cause of entomophagy, but perhaps some intrepid researcher will prove me wrong when the next Nordic sensory workshop to be held in Helsinki in 2013.