The Compusense Sensory and Consumer Research Group can help you conduct consumer and market research, descriptive sensory analysis and so much more. We offer a variety of cost-effective solutions tailored to your business goals.
Qualified Consumer Research
Discover how your consumers perceive your product, how it compares with a competitor’s product or share your specific research objectives with us. Whether you need to garner consumer insights remotely, online or through in-person tests, we meticulously prescreen every panelist to ensure they meet your specific recruitment criteria.
Compusense® at-hand, our secure web-based software, gives us the flexibility to interact with your consumers in their language and in any location where they have web access. That means you receive genuine, real-time feedback regardless of whether your client completes your test from home or from a location half way across the world. If your research project requires a central location test, we’ve got that covered too. We can conduct your study in our Toronto-area lab or at any of our other global locations.
Interested? Contact us.
Trained Panelists Deliver Objective Data
Recruiting and maintaining a trained panel can be a significant investment. That’s why our trained panelists are a cost-effective solution for your business. The Compusense Sensory and Consumer Research Group manage the tasks of screening, training, monitoring and maintaining your panel. All of our panelists bring extensive experience with a wide variety of products—foods, beverage alcohol, ready-to-drink beverages, ingredient testing, packaging and consumer goods—to your project. Our team can quickly and accurately assess your product profiling needs.
We continually monitor our panelists’ performance with Compusense’s FCM® (Feedback Calibration Method). With FCM, during the product orientation process, panelists receive immediate, individualized visual feedback to help them learn attributes and how to scale them. Instantly, they’ll know if their score falls within the acceptable range for an attribute of the product. Through training reports, using target and range values, we monitor the panel, evaluate their performance and identify areas requiring recalibration. Plus, we apply reference standards that guarantee reproducible results.
Diagnostic Sensory Assessment
Do you need a qualified product opinion…now? The Compusense Sensory and Consumer Research Group offers a diagnostic assessment that employs a panel that can provide a professional opinion on key product “differences.” For example, your company alters the seasoning on a ready-to-eat product. Now, you need to evaluate if a consumer can perceive the difference between the original product and the prototype. Our Diagnostic Sensory Assessment tool provides a snapshot of how the two products differ; capturing the findings in a customized report complete with an overall product characteristics map.
Interested? Contact us.
Sensory Training Services
We work with your panel leaders developing customized training to meet your sensory needs. Whether you require panel leader training or lexicon development among functional groups, the Compusense Sensory and Consumer Research Group offers local, national and global customized training programs.
