Take Control of Concepts

Using Compusense® five, it’s easy to present graphic images (like concepts) or other marketing ideas according to a specific experimental design. By conducting concept tests, before product tests, you quickly and cost-effectively distinguish winning concepts without committing to a full production cycle. Compusense five’s comprehensive library of complete and incomplete block designs makes it easy to simultaneously present and manage several concepts or samples.

Conduct Statistical Analysis

Now that you’ve collected all your data, how will you analyze it? Compusense five gives you plenty of options by providing standard analyses for every question type. Analysis within Compusense five includes binomial tests, Chi-square analysis, Friedman’s analysis of rank, 2-way ANOVA (including LSD, Duncan’s and Tukey multiple comparison tests) and more.

Import and Export Experimental Plans

Compusense five includes a full range of plans. If you’ve created your own experimental plan, in a program like Excel or SAS, you can import it directly into your experimental plan library using a handy "plan importing" tool.

Randomize Descriptors

Instead of presenting choices in the same order for every panelist, where the selection might be biased by choice order, you can reduce bias by randomizing your choices. Simply select the “randomize” option while you’re creating the question. This feature is available for multiple choice and standard descriptor (select all that apply) question types.