Word association time! What 4 words come to mind when you think "texture of frozen blueberries"? As part of a larger study on consumer liking and characterization of blueberries, Rachael Moss, Allison Stright, Laura Baxter, and Matthew B McSweeney gave this word association task to consumers to understand how spontaneous language used to describe frozen blueberry texture. Before this study, there was already ample evidence that consumers prefer sweet berries over sour, bitter berries, but less was known about texture. The top texture terms consumers mentioned were Firm, Crunchy, Soft, Juicy, Smooth, Mushy, Tough, Chewy, Squishy, Mealy, Tender, Hard. Consumers liked juicy, firm, crunchy blueberries over mushy, tough, squishy blueberries. So, this month, we celebrate both this publication and the delicious blue-indigo pearls of midsummer, which we can enjoy year-round thanks to the the food supply chain and the miracle of refrigeration.
Title : How do consumers discuss the texture of frozen blueberries? An investigation using word association, hedonic scales and rate‐all‐that‐apply
Authors : Rachael Moss, Allison Stright, Laura Baxter, Matthew B McSweeney
Title : Understanding perceptions of unfamiliar drinks using natural language in simulated drinking contexts
Authors : Leah M. Hamilton, Julien Delarue
Link : Understanding perceptions of unfamiliar drinks using natural language in simulated drinking contexts
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Authors : Chang, Yuru
Link : Efficacy of Essential Oil for Maintaining Postharvest Quality and Reducing Decay of Peach Fruit
Title : Multiple dimensional rheology approach for oral texture prediction of yogurts
Authors : Tian Ma, Jianshe Chen
Link : Multiple dimensional rheology approach for oral texture prediction of yogurts
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Title : Immersive Multisensory Setting and Taste-Mouthfeel Association
Authors : Noor Fajrina Farah Istiani, Nora Logren, Saila Mattila, Massimiliano Masullo, Anu Hopia, Gennaro Ruggiero, Marco Francini, Luigi Maffei
Link : Immersive Multisensory Setting and Taste-Mouthfeel Association