Consumers complete product evaluations in-store.
A customer may complete a test in an in-store testing area, or even while browsing the aisles for your products.
Collect meaningful data at the most pivotal point in the consumer journey – the purchasing decision.
Engage consumers with your product and elevates their brand experience.
Easy data collection on readily available tablets or smartphones– consumers can even use their own.
With Compusense Cloud you can…
Gather product information from real consumers who shop at your store, a very important demographic!
Save time and testing resources by administering the same tests on multiple locations.
Gain quality insights on a limited budget.
Discover regional preference differences in your products.
A large, multinational supermarket chain wanted a way to collect data on food products inside their stores at multiple locations.
The client needed their in-store testing process to be fast, efficient and require minimal skill to administer, but still gather meaningful data at their many locations.
Consumers completed tests on tablets after tasting the samples in-store.
Test moderators tracked how many sample sets were collected on each device.
Discovered regional differences in their products.
Gathered valuable qualitative feedback from the face-to-face interactions with their customers.
Bolstered consumer engagement – demonstrated to their customers that they come first and their opinions matter!
Click to view an example in-store test in Compusense Cloud