Food

Food manufacturers and producers from private label to national brands all rely on testing sensory attributes, sensory differences, and consumer liking to grow and maintain their brands. Compusense software is used for new product development, where a combination of sensory and consumer data can determine which sensory attributes help drive consumer liking. For brand maintenance, […]
Retail

Managing and understanding consumer expectations have always been challenges for retailers. Home use test methods are often used to gain consumer insights and guide development of in-store brands or the shopping experience itself. Compusense software has reliable consumer recruiting and scheduling tools that help you get the right consumers for your product and engage them […]
Agencies

Agencies who run tests for their clients require a flexible software solution that can handle a wide range of testing scenarios. The Compusense software is an ideal solution for Agencies as it supports Sensory Panels, Consumer Testing and recruiting and Home Use Tests, among many other approaches. Agencies who use the Compusense platform can offer […]
Beverages

Beverages including water, juice, soft drinks, energy drinks and alcoholic beverages represent a large part of the consumer market. As beverage companies grow, they face challenges with production scaling, ingredient substitution, and exploring new markets and categories. Using Compusense software for sensory and consumer testing with beverage products can provide an understanding of how these […]
Ingredients

Ingredients form the building blocks of successful food, beverages, and products, contributing to their flavor, texture, color, or overall composition. Using Compusense software to understand the sensory properties and product interactions of ingredients is key to the development of new products and applications, as well as managing the success of existing brands.
Restaurants

Quick-serve and casual dining restaurants routinely develop insights on products, ingredients, and recipes by using sensory and consumer testing methods. Testing with consumers using the Compusense software provides an understanding of the consumer, the product being tested and the context in which it’s consumed. Product shelf-life and preparation variability can also be reflected in the […]
Consumer Goods
Compusense works with leading consumer goods companies, helping to improve products through Sensory and Consumer testing. Testing takes place throughout the entire product life cycle, from product creation to consumer testing to quality testing, so that clients can understand how consumers perceive their products at all stages.
Personal Care
Personal care items such as personal hygiene, skincare, and haircare products are frequently tested by consumers or expert assessors. Compusense software has flexible test presentation methods to efficiently evaluating personal care products in many different contexts, such as styling salons or in Home Use tests. Dynamic test design options make it easy to accept new […]
Flavors & Fragrances
The Flavor and Fragrance industry relies on Compusense to help understand how aromatic and taste components used in food, beverages, cosmetics, and household items perform in different products. Our Flavor and Fragrance clients use Compusense software to understand product profiles, to see if a product matches or exceeds comparable competitive products, or how the sensory […]
Sporting Goods & Apparel
Product testing with Sporting Goods and Apparel presents some unique challenges; how can you effectively collect data with limited numbers of samples or prototypes, or with very specific comfort or fit-based questions? Compusense offers very flexible testing methods and question types to collect data when working with athletes using these products. Using mobile devices, the […]