Industry Solutions

Retail

Test, Refine, and Scale Winning Retail Experiences

In retail, every detail influences the customer experience, from flavor and freshness to packaging, signage, and in-store presentation. Compusense equips retailers with the tools to evaluate prepared foods, private label products, packaging formats, and store-level experiences so you can optimize offerings and ensure consistency at scale.

Shopping basket filled with bread, apples, grapes, cheese, olive oil, coffee, wine, and fresh herbs next to folded beige shirt and blue jeans.

How We Help You Deliver Products Consumers Love

Seamless Test
Management
  • Design sensory and consumer tests for prepared foods, private-label products, packaging concepts, and in-store elements
  • Conduct discrimination tests and descriptive evaluations with trained employees or external panelists
  • Standardize protocols for seasonal launches, promotional items, and assortment changes across locations
  • Train internal tasting panels to assess flavor, texture, appearance, and overall presentation quality
Flexible Panelist
Management
  • Organize testers by store location, loyalty tier, demographic segment, or shopper behavior
  • Screen and select shoppers for structured taste tests, packaging evaluations, or in-store experience studies
  • Manage loyalty-focused incentives and reward programs for pilot participants and recurring testers
Robust Analytics & Reporting
  • Produce clear reports on customer liking, sensory feedback, purchase intent, and behavioral responses
  • Analyze consumer comments to uncover preference drivers, satisfaction gaps, and experience insights
  • Visualize performance across locations, formats, regions, and customer segments
  • Track evolving trends in product appeal, freshness perception, packaging interaction, and customer behavior
Three professionals evaluating and taking notes on colorful product packaging displayed on a conference table.

Quality Testing

Ensure consistent delivery of product quality with standardized QC tools for prepared foods and private-label items. Verify taste, texture, appearance, and freshness across locations to protect brand trust and customer expectations.

Retail Industry Overview

Take it with you! Download a summary of our retail testing capabilities.

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