Resources

Insights & Innovations in Sensory Science

Discover perspectives from our team of sensory science experts

January 30, 2025

Panel Performance in Descriptive Analysis: Key Insights for Food and Non-Food Products

Sensory descriptive panels use trained evaluators to measure and interpret product attributes like flavor, texture, and aroma, providing essential insights that drive product development, quality control, and consumer satisfaction across food and non-food industries.

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Infographic on a dark blue background showing interconnected sensory icons including an eye, nose, lips, ear, and hand, with labels for Perception and Panel Performance.
Composite image showing a McDonald's drive-thru sign with palm trees, an Rolex watch, and a high-end restaurant.
December 4, 2024

Sensory Branding: 7 Practical Tips on How to Craft Memorable Experiences

People seated around a table sampling small bowls of food, as they taste different samples during a sensory or product testing session.
November 20, 2024

Consumer Panels: How Everyday Opinions Shape Products

Three diverse professionals participating in a consumer testing panel.
September 23, 2024

Best Practices for Successful Consumer Panel Recruitment: A Step-by-Step Guide

Two women shopping in a grocery store, examining products and having a conversation, with one holding a shopping basket.
August 27, 2024

How Sensory Research Impacts Marketing Strategies and Consumer Behavior