Why Add BehaviorLens?
Consumer responses are complex. Alongside what consumers consciously perceive, evaluate, and report, there are faster, more automatic reactions that also shape product perception and choice.
BehaviorLens helps you measure those reactions alongside your existing sensory, hedonic, and consumer data. It acts not as a replacement for traditional methods, but as a complement to them, resulting in a richer, more nuanced understanding of how consumers respond to your products.
Whether you're evaluating claims, ingredients, concepts, packaging, or finished products, behavioral methods help round out the insights your research already provides.
Seamlessly Integrated into Compusense
BehaviorLens is built directly into the Compusense platform. There is no separate software, login, or workflow to manage.
Choose the Right BehaviorLens Method
Both methods are designed to complement your existing research by capturing reactions consumers may not be able to fully express through traditional rating scales.
Implicit Test
The Implicit Test measures the strength of associations between a product, concept, ingredient, claim, or brand and a set of attributes.
Participants respond to a timed series of Yes/No questions. Response speed is analyzed alongside the answer itself, helping distinguish strong, instinctive associations from more considered responses. This delivers added depth to what your existing data already reveals.
Potential Insights:
- Which benefits consumers genuinely associate with a product
- Reactions to ingredients and clean-label initiatives
- Perceptions of product claims and messaging
- Relevance of usage occasions and moments of use
- Brand and packaging associations
- Anticipated emotional responses before product trial
Best For:
- Concept testing
- Claim validation
- Ingredient and clean-label research
- Brand and packaging evaluation
- Pre- and post-product assessments
Emotions Test
The Emotions Test adds an emotional layer to your understanding of the consumer product experience.
Participants first select an image that best represents their reaction. That image serves as a prime for a timed evaluation of emotion terms, surfacing emotional responses that can be explored alongside your standard sensory and hedonic results.
Potential Insights:
- Positive and negative emotional responses
- Emotional differences between products or formulations
- Emotional drivers behind similar liking scores
- Differences across consumer segments
- Themes and patterns within open-ended feedback
Best For:
- Central location tests (CLTs)
- Home-use tests (HUTs)
- Product optimization and reformulation
- Benchmarking studies
- Experience-focused product research
Why Researchers Add BehaviorLens
Support Better Decisions
Understand not only what consumers report, but also the strength and immediacy of their responses, giving your team greater confidence in product and business decisions.
Built into Existing Workflows
Create, manage, and report on studies within the same Compusense environment your team already uses.
Quick to Implement
BehaviorLens can be added to existing studies with minimal setup and no additional software.
Extends Your Existing Toolkit
BehaviorLens work alongside the research methods you already use, not in place of them.
Research-Backed Methodology
Developed in partnership with InsightsNow, a recognized leader in implicit and emotional measurement.
More Complete Understanding
Combine behavioral insights with sensory, hedonic, and consumer data for a fuller understanding of product performance, providing greater confidence in the decisions that follow.