Be More Efficient

The Challenge

Consumer testing provides confidence in your product and the quality of data from testing is dependent on getting the recruit right in the first place. A well-recruited database of 5000+ consumers provides a solid base for selection of panelists. Typically, consumer panels are comprised of 100 category or brand consumers. Using antiquated methods, 100 panelists would require up to 60 hours of recruitment, interviewing, selecting and scheduling.

The Solution

Online screening, using Compusense, is the first step in qualifying respondents that meet the test’s demographic quotas. By using quotas, only as many consumers as necessary will complete the test, keeping costs and the number of required samples down. Qualified consumers are then able to immediately book their own time slot to participate in the product test using the scheduling tool. If for some reason a panelist can no longer make their original appointment, individuals can return and reschedule themselves in a new time slot.

The Results

Using Compusense, recruitment, screening and scheduling of 100 panelists can be completed in less than two hours, translating into a 97 per cent reduction in labour. This approach results in saving the equivalent of about two weeks of work and knocks a week off the project timeline. The Compusense approach to recruiting and scheduling can save thousands of dollars and deliver results in half the time.