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Sensory and consumer research are essential for effective product development and optimization. Understanding a product’s sensory properties allows developers to assess how ingredient substitutions or formulation changes influence sensory outcomes. Sensory research investigates these changes systematically, while consumer research evaluates their impact on consumer preferences. Compusense prides itself on rigorous validation of methods and adherence to best practices, collaborating actively within scientific and trade organizations to stay at the forefront of sensory and consumer research.

Compusense is highly accessible, allowing data collection and analysis from any device with a web browser. This flexibility enables data to be collected on smartphones and tablets and stored in a centralized database accessible by analysts worldwide. With a history spanning 30 years, Compusense offers comprehensive sensory testing capabilities including consumer testing, difference testing, and descriptive analysis with trained panelists, ensuring versatile and reliable research methodologies.

Additionally, Compusense software enables rapid recruitment of consumers who meet specified criteria, such as product usage or target market demographics, streamlining testing processes. Compusense also provides expert support to clients, helping them select appropriate research methods, design testing strategies, and interpret results effectively. Compusense’s core dedication is to advance sensory and consumer science while producing high-quality, actionable research that meets client needs.