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Descriptive Analysis (DA), also known as product profiling, is a specialized sensory evaluation method that enables companies and manufacturers to gain an in-depth understanding of their products. Unlike consumer panels, DA panels consist of a smaller group of highly trained and calibrated panelists who can identify, quantify, and describe product attributes with precision and consistency. Properly trained DA panels help businesses create comprehensive product profiles, which aid in various applications such as positioning products in the market, monitoring competitors, evaluating changes in ingredients or production processes, establishing baselines for shelf-life studies, quality assurance, and addressing consumer feedback or complaints. Ensuring consistent and accurate results requires thorough initial calibration and ongoing refresher training. Compusense’s feedback calibration methodology offers a superior, faster, and more cost-effective training approach compared to conventional methods.