Making Sense of: Compusense's Feedback Calibration Method (FCM®)
The video provides an insightful explanation of the Compusense’s Feedback Calibration Methodology (FCM) used in sensory analysis training, particularly for descriptive analysis (DA) panels. Descriptive analysis panels are crucial in sensory evaluation as they ensure accuracy, reliability, and repeatability of product attribute assessments. However, traditional DA panel training can be time-consuming and costly, which has led to skepticism about its practicality. FCM presents a solution by significantly reducing both the training time and expenses, by up to 50%.
FCM works by having panelists evaluate product attributes using line scales and then immediately providing precise feedback that compares their scores to a pre-established target range. This instant feedback allows panelists to adjust their perceptions and responses in real-time, improving accuracy and consistency more effectively than traditional methods.
The video dives into the neuroscience behind the effectiveness of immediate feedback that underpins the success of FCM, making training not only faster but more effective.