Academic Consortium Publications for September 2024

This month, we celebrate a publication by Daniel Schoonbrood and Julien Delarue titled “Exploring the effect of familiarity on sports performance food perception in various simulated consumption contexts”. Each consumer evaluated three energy bars in one context (office break, pre-workout, or outdoor break) simulated in an immersion room and evoked by a written description. The high-familiarity (n=121) consumer segment liked energy bars more and considered energy bars more appropriate across contexts than low-familiarity (n=120) consumers. The two segments rank-ordered the products similarly. Consumers in the office break condition liked and considered energy bars higher in appropriateness consumers in other contexts. Post-study focus groups explored why. Some consumers wanted to fast for activities they expected to do in the pre-workout and outdoor break conditions, such as running. Read about this and other research from the Compusense Academic Consortium below.