Academic Consortium Publications for October 2023

Each month we celebrate the Compusense Academic Consortium. Since October is the month of Oktoberfest, we highlight “The impact of varying key sensory attributes on consumer perception of beer body“ by Ivanova et al. To understand beer body (more precisely, the body of beer), they had 100 UK beer-drinkers evaluate 18 samples formulated by adding different levels of four ingredients (ethanol, carboxymethyl cellulose (CMC), iso-α-acids, hop oil extract) to a 0.05% ABV commercial lager. Results based on their rate-all-that-apply evaluations show beer body is often associated with smoothness (not wateriness), overall flavour, and hop flavour, but consumers are not homogeneous in their beer body associations. So, next time the person next to you at the Wies’n in Munich asks you which full-bodied beer you recommend, you might want to confirm their conceptualization of “beer body” matches yours before you answer. Until then, read more in this and other articles published in October. Prost!