Academic Consortium Publications for February 2023
Would you like a cold snack on a hot day at the beach? Now look at a picture of a beach on a hot day. How much would you like that cold snack on the hot day at the beach now? Now look at that picture again along with an evocative description of that hot day at the beach, reminding you of how it feels to be on that beach. How much would you like that cold snack on the hot day at the beach now? In a recent study, Liem et al. investigated participants' desire for hot and cold foods under different conditions (lab with neutral text, beach photo with neutral text, beach photo with evocative sensory text). They found that participants felt more “present” on the beach with the photo and evocative text, and that feeling more present stimulated food desires for cold foods, especially in frequent beach-goers. If you are looking for something to read on that hot day at the beach while you enjoy a cold snack, check out the February 2023 publications by members of the Compusense Academic Consortium...