
Academic Consortium Publications for May 2025
How can a health message be communicated effectively to Brazilian consumers aged 60-plus? This month we celebrate by Inayara Beatriz Araujo Martins, Marcela de Alcantara, Gastón Ares, and Rosires Deliza for their research addressing this question. They found choice of warning label graphic and the level of information about warning labels consumers were exposed to influenced their product choices. Using a magnifying glass tended to discourage unhealthy choices. The influence of brand on choice depended on the product category. Consumers paid more attention to warnings and nutrition claims if they were given information about warning labels beforehand. Read about this study or other research from the Compusense Academic Consortium here. Warning: do not read these research papers while driving or operating heavy machinery.