Academic Consortium Publications for January 2022

We found 16 papers published in January 2022 by members of Compusense's academic consortium. One paper that catches our attention is a Food Quality and Preference manuscript by Yang et al. (2022) on evaluation of beer under two experimental conditions, a virtual-reality condition and an evoked-context condition. Student subjects who donned VR goggles found themselves immersed in a 360-degree view of the campus pub. (Back in the day, wearing goggles while drinking meant something completely different.) Conclusions about the beer in the VR context were similar to conclusions about the beer based on evaluations done in white booths where the campus pub was evoked with text and photos. Navigating glass to mouth while wearing goggles was a challenge for some students in the VR environment, but even the ones who struggled to do so reported that immersive VR pub experience was engaging. Thinking about designing a VR study for your own products? This paper by Wang et al. (2021) tells how and don't forget to check out the rest of the publications from January. Prost!

Wang et al. (2021) [link: https://doi.org/10.1016/j.foodres.2021.110410]