Academic Consortium Publications for December 2022

What do a Russian banana, a masquerade, and a purple majesty have in common? From a recent publication by Sharma et al. (2022) we discovered that these are each cultivars of the humble potato. They ran a two-groups study comparing OEQ data with check-all-that-apply (CATA) question data to find out what type of information can be expected from open-ended questions (OEQs). The reason that their study appealed to us is that we are using a lot of OEQs in our studies lately. Each method has its strengths and weaknesses. There were several OEQs per sample, which took consumers longer to complete than the one CATA question. So which is the best method to use and when? That question is a hot potato, but the short answer is that both question types have a place. Probably I yam alone in thinking that there could have been more potato jokes in the paper. Follow this link to dig into this and other December publications from the Compusense Academic Consortium.