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Analyzing in-store interviews, focus group comments, and product usage trial data

September 30, 2018

Castura, J.C. (2018). Analyzing in-store interviews, focus group comments, and product usage trial data. In: Designing consumer-relevant testing: Joint Workshop of the Society of Sensory Professionals and the Sensometric Society (Hasted, A.†, Ditschun, T.†, King, E.†, Drabek, R.†, Jones, V.‡, Colonna, A., Castura, J.C., Simons, C., Popper, R., Rankin, K., Chapman, D.). Society of Sensory Professionals 2018 Conference. 26-28 September. Cleveland, OH, USA. (Workshop Oral & Panel Member).

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Authors:
John C. Castura