Experimental consideration for the use of check-all-that-apply questions to describe the sensory properties of orange juices.
This research examines the impact of attribute presentation order on Check-All-That-Apply (CATA) questionnaire results in consumer sensory studies. Using ten commercially available orange juices, the authors investigated whether fixed versus randomized attribute order influences consumer selection behavior and completion time. The study addresses concerns about “satisficing” behavior – where consumers select the first satisfactory answer without reviewing all options – and order effects that could compromise data validity. The findings help inform best practices for CATA methodology implementation in consumer research.
Lee, Y., Findlay, C., & Meullenet, J.-F., 2013, Experimental consideration for the use of check-all-that-apply questions to describe the sensory properties of orange juices. International Journal of Food Science and Technology, 48, 215-219.