Evaluating cereal snack bars using dual-attribute time intensity and temporal dominance of sensations as complementary temporal sensory methods
Temporal methods are a useful tool to understand dynamic processes in consumer experience. Data collection of both qualitative and quantitative data can be a challenge. In this study, we used two temporal methods, dual-attribute time intensity (DATI) and temporal dominance of sensations (TDS), to investigate the potential advantage of combining the results of the two methods.
A well-trained sensory panel (n=15) evaluated 4 commercial cereal bars using both dual-attribute time intensity (DATI) and temporal dominance of sensations (TDS). In the DATI test, a 120 s eating experience was evaluated using two complex attributes: Breakdown and Overall Flavour. In the TDS test, a 45 s evaluation was done using 5 sensory attributes: Caramelized Flavour, Dried Fruit Flavour, Grain Flavour, Nutty Flavour, and Sweetness. Our interest was focused on the first 45 s, which we investigated by superimposing TDS and DATI results onto a single plot.
Findlay, C. J., King, S. K., Valeriote, E., & Castura, J. C. (2016). Evaluating cereal snack bars using dual-attribute time intensity and temporal dominance of sensations as complementary temporal sensory methods. In: SenseAsia 2016: 2nd Asian Sensory and Consumer Research Symposium. 15-17 May. Shanghai, China.