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Consumer Perceived Difference
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Multiple Factor Analysis (MFA)
The degree to which target consumers notice a difference between two products, assessed through consumer-level discrimination or difference-rating studies.
July 1, 2019
Does the τ estimate from same-different test data represent a relevant sensory effect size for determining sensory equivalency?
August 26, 2015
Investigating preference and discrimination via tetradic preference testing: A comparison with placebo preference testing and triadic preference testing
September 4, 2011
Refinement of a statistical framework for an own-brand large-scale consumer quality program
June 11, 2011
Distribution assumptions underlying consumer testing