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Paired Comparisons
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Multiple Factor Analysis (MFA)
A statistical method and experimental design in which products are evaluated in pairs, used in preference testing, discrimination, and scaling studies to minimize context effects.
September 9, 2025
Investigating control-centred results after uncentred principal component analysis
August 26, 2015
Similarity-to-Ideal and Degree-of-Difference: A new consumer test
August 26, 2015
Investigating preference and discrimination via tetradic preference testing: A comparison with placebo preference testing and triadic preference testing
September 4, 2011
Refinement of a statistical framework for an own-brand large-scale consumer quality program
June 11, 2011
Distribution assumptions underlying consumer testing